UNICEF: Bu Yük Çocuklara Büyük
An award-winning and fully implemented public awareness campaign designed in collaboration with UNICEF and Ege University. The project focuses on raising vital awareness for the children of seasonal agricultural workers, translating complex socio-economic challenges into a powerful, minimalist visual language that drives empathy and action.
Client
UNICEF & Ege University
Industries
Social Responsibility / Non-Profit
Services
Creative Campaign, Art Direction & Branding
Date
2018
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Challenge
How do you spark public empathy for a complex, sensitive social issue without resorting to clichéd visual narratives?
Seasonal child labor is a critical yet often invisible struggle. The challenge was to bring this sensitive issue to light by balancing emotional weight with a clean, minimalist aesthetic. Instead of using clichéd distress narratives, we crafted a respectful and refined visual language that commands attention and drives genuine public empathy.
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Media & Impact
A national awareness initiative that reached millions across TV broadcasts, press outlets, and digital platforms.