Red Bull — Red Edition Microsite
The project replaces traditional recipe layouts with a clean, focused single-page structure. The design uses a dark background to create contrast with the red can, highlighting the recipe steps clearly on mobile screens.
Client
Red Bull
Industries
Beverage & Action Sports
Services
Interactive Design, UI/UX Concept & Creative Direction
Date
January 2025
Web design
UI/UX design
Development
Branding
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Challenge
Balancing high-energy branding with a premium, clutter-free mobile interface.
The challenge was to present a single signature recipe without falling into standard, cluttered formats. Our solution bypasses the noise by merging rich, dark textures with the vibrant energy of the Red Edition can. This clean, focused structure elevates the recipe into an immersive and premium digital showcase tailored for fast mobile discovery.
