Çeşme'nin En'leri
The design links the brand name with a local phrase: ‘Çeşme’nin Viven’leri’ reads as ‘Çeşme’nin En’leri’ (The Best of Çeşme) at first glance. This integration connects the construction projects directly to the identity of the region.
Client
Viven Construction
Industries
construction
Services
Creative Copywriting, Campaign Concept & Art Direction
Date
2023
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Challenge
Standing out in a crowded regional real estate market with a minimalist aesthetic.
The goal was to bypass traditional, cluttered property advertising. We needed to communicate the quality of the new suites and resorts while keeping the brand name at the core of the message. This required a simple typographic solution designed to be read in seconds on billboards.
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TV Commercial
Extending the typographic concept into a national television campaign.
The television commercial combines actual project footage with the campaign’s core typography. The clean typographic layout layers over the video, bringing the outdoor print concept directly to national TV screens.
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Survivor Prize Game Integration
Integrating the brand directly into a major television prize game.
As part of the TV sponsorship, an entire suite was given away as the grand prize in a Survivor challenge. The video captures the moments of the competition where the project was featured, linking the brand directly to the season’s high-stakes reward.