AquaYerli
Redefining a local brand through minimalist design. A comprehensive overhaul spanning visual identity, premium packaging, and integrated digital platforms.
Client
AquaYerli
Industries
Food & Frozen Food
Services
Brand Strategy, Identity Design, Packaging, Web & Social Media
Date
2021
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Challenge
Redefining frozen seafood packaging through a minimalist design language.
Traditional frozen food displays often have a cold and complicated visual identity. The challenge was to strip away this visual noise and create a clean, unified packaging system that emphasizes product freshness while maintaining the brand’s local roots.
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Solution
A unified brand system that connects physical packaging with the digital experience.
We deployed a minimalist identity—including a revised logo, color palette, and motto—across frozen food packaging, a clean website design, and a structured social media framework.
