Listerine: Derinlere Ulaşır
An award-winning print campaign transforming functional oral hygiene into a surreal visual metaphor.
Client
Listerine
Industries
Healthcare / Consumer Goods
Services
Creative Strategy & Press Advertising
Date
29th Aydın Doğan Awards Winner
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Challenge
Visualizing the unseen depths of oral hygiene through a surreal underwater narrative.
The challenge was to break traditional media norms in the press category by transforming a routine functional benefit into a powerful visual metaphor. By reconstructing ocean waves into a human smile and deep-sea exploration into microscopic cleaning, the campaign brought the slogan ‘Derinlere Ulaşır’ to life in print. This conceptual execution successfully captured 3rd Place in the Press Advertising Category at the Aydın Doğan Awards.
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Solution
We believe every challenge deserves a thoughtful and strategic solution. By combining creativity with data-driven insights, we design experiences that not only look beautiful but also perform effectively across all platforms.
Through research, prototyping, and iteration, we refine every detail to meet real user needs. Our process transforms complex ideas into clear, and measurable results — helping brands communicate with impact and grow with confidence.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.
Lea Tomato
Senior designer at The Way