Listerine: Derinlere Ulaşır
An award-winning print campaign transforming functional oral hygiene into a surreal visual metaphor.
Client
Listerine
Industries
Healthcare / Consumer Goods
Services
Creative Strategy & Press Advertising
Date
29th Aydın Doğan Awards Winner
Web design
UI/UX design
Development
Branding
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Challenge
Visualizing the unseen depths of oral hygiene through a surreal underwater narrative.
The challenge was to break traditional media norms in the press category by transforming a routine functional benefit into a powerful visual metaphor. By reconstructing ocean waves into a human smile and deep-sea exploration into microscopic cleaning, the campaign brought the slogan ‘Derinlere Ulaşır’ to life in print. This conceptual execution successfully captured 3rd Place in the Press Advertising Category at the Aydın Doğan Awards.
